Health systems have more patient demand than they can efficiently match to available care. Luma connects real-time scheduling data to AI-powered demand orchestration — with continuous machine-speed optimization that gets your keyword portfolios, ad creative, and market intelligence sharper every week. Fill open slots, reduce wait times, and compound every marketing dollar.
Real-time MyChart slot availability
Regional demand, competition, demographics
Ads matched to real supply & demand
Compliant healthcare ads, auto-optimized
Full-funnel attribution, click to chair
Luma continuously coordinates patient demand to available care — connecting scheduling capacity, market intelligence, and campaign execution in one platform.
We continuously monitor MyChart open scheduling across your health system — every provider, every specialty, every location. We know exactly which appointments are available right now, not last week.
Our AI engine maps patient search demand against your regional capacity — comparing competing health systems, evaluating demographics, and identifying exactly where patients are needed most. Decisions are grounded in real supply-demand data, not assumptions.
AI generates complete Google Ads campaigns: ad groups, headlines, descriptions, keywords, and custom landing pages — each matched to specific providers and visit types where real capacity exists and patient demand is highest.
Budget isn't spread evenly — it's directed by opportunity. The platform calculates revenue potential and utilization impact per specialty, provider, and location, then allocates spend where it will drive the highest return.
Track every dollar from ad impression to booked appointment. Know which campaigns, keywords, and ads actually put patients in chairs — not just clicks, but verified bookings with attributed revenue.
As availability changes, demand routing adapts. New slots open? Campaigns scale up. Provider fully booked? Budget redirects automatically. Your marketing always reflects real-time capacity.
Every campaign asset — keyword portfolios, ad copy, market intelligence briefs — goes through machine-speed test-and-learn cycles. The AI runs hundreds of variants against your KPIs, keeps only what measurably beats the current best, and compounds those wins into every future campaign. Your return on ad spend gets sharper every week, not just at launch. See how it works →
Our AI engine continuously identifies where patients are needed and routes demand there — based on real availability, not static campaigns. No roadblocks. No wasted clicks.
Maps patient search demand against real-time capacity across your market, identifying exactly where supply-demand gaps exist.
Each open slot is valued by specialty, visit type, and lifetime patient value — prioritizing utilization improvements that drive the highest revenue lift.
AI generates ad copy that meets Google's healthcare advertising policies while speaking directly to patient intent signals.
AI routes each patient query to the right provider, specialty, and location based on real-time availability and clinical fit.
All data processing follows HIPAA guidelines. No PHI is used in campaign targeting.
Early deployment with a major academic health system showed what happens when capacity and demand are finally connected.
Based on early deployment data from a multi-specialty academic medical center.
Target patients actively searching for care where you have real capacity. Improve provider utilization while eliminating spend on fully-booked providers.
When cancellations or no-shows create openings, demand routing scales up automatically to close the gap before revenue is lost.
Onboarding a new physician? Targeted campaigns accelerate their panel build by connecting them to patients who need their specialty.
Give your COO utilization data, your CFO revenue attribution, and your CMO campaign performance — all from one platform.
Enter your details below and we'll show you exactly how much open capacity is sitting unfilled — and the revenue it represents.
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